{"id":3175,"date":"2023-08-11T08:00:00","date_gmt":"2023-08-11T08:00:00","guid":{"rendered":"https:\/\/sanlegend.com\/?p=3175"},"modified":"2023-07-21T18:38:31","modified_gmt":"2023-07-21T18:38:31","slug":"why-you-need-a-return-policy","status":"publish","type":"post","link":"https:\/\/sanlegend.com\/zh\/why-you-need-a-return-policy\/","title":{"rendered":"Why You Need a Return Policy & How It Can Boost Sales\u00a0"},"content":{"rendered":"

Customers don\u2019t trust eCommerce shops. <\/p>\n\n\n\n

Unlike in-person shopping, they can\u2019t see or feel what they buy before putting down money. As such, they can\u2019t tell if your product is as good as advertised. Not only that, if they\u2019re ordering clothes, they won\u2019t be able to tell if it fits them perfectly. <\/p>\n\n\n\n

That\u2019s why 79% of customers<\/a> read the return policy. It helps reduce their risk aversion and convinces them to make the purchase\u2014especially for first-time buyers. \u00a0<\/p>\n\n\n\n

So, let\u2019s discuss why it\u2019s crucial to have a return policy below. Plus, you\u2019ll see how it can actually boost your sales and encourage long-term customer loyalty. <\/p>\n\n\n\n

7 Benefits of a Return Policy <\/h2>\n\n\n\n

Here is a list of all the benefits you get by implementing a return policy: <\/p>\n\n\n\n

    \n
  1. Boosts Customer Trust:<\/strong> People will feel secure, seeing that you\u2019re sure of your products. <\/li>\n<\/ol>\n\n\n\n
      \n
    1. Eliminates Perceived Risk: <\/strong>People feel more confident in buying online if they know they can change their mind. <\/li>\n<\/ol>\n\n\n\n
        \n
      1. Increases Sales: <\/strong>92% of customers<\/a> will buy again after experiencing a seamless returns process. <\/li>\n<\/ol>\n\n\n\n
          \n
        1. Attracts New Customers: <\/strong>New people won\u2019t feel reluctant to purchase your product because they know they can return your product if they\u2019re dissatisfied with it. <\/li>\n<\/ol>\n\n\n\n
            \n
          1. Manage Customer Experience:<\/strong> There\u2019ll be fewer disagreements and misunderstandings as you\u2019re transparent with your customers through your policies.\u00a0<\/li>\n<\/ol>\n\n\n\n
              \n
            1. Law Compliance: <\/strong>While there\u2019s no federal law in the US requiring a return policy, some state laws do. And some other countries do as well. <\/li>\n<\/ol>\n\n\n\n
                \n
              1. Pre-emptive Problem Solving:<\/strong> Allowing returns with a policy in place deters fraudulent returns. <\/li>\n<\/ol>\n\n\n\n

                Giving the option to return an item builds a better relationship between you and your customers. It\u2019s a win-win situation. You\u2019ll improve your reputation while boosting customer experience in eCommerce, especially as 34% of Gen Z shoppers<\/a> believe online stores are untrustworthy. <\/p>\n\n\n\n

                4 Steps to Set Up Your Return Policy\u00a0<\/h2>\n\n\n\n

                Here are our top 4 tips on how to set up a return policy: <\/p>\n\n\n\n

                1. Partner with a Capable 3PL <\/h3>\n\n\n\n

                First, always work with a 3PL or third-party logistics that offers reverse logistics. They will have a standard for eCommerce returns that\u2019s simple, fast, and requires no manual grunt work. This contributes to the customer\u2019s experience, especially as they want an effortless way to return an item.  <\/p>\n\n\n\n

                The easier it is to return products, the more they\u2019ll be confident purchasing anything. \u00a0<\/p>\n\n\n\n

                2. Make the Return Visible <\/h3>\n\n\n\n

                Be proud of your return policy. Shoppers will be less skeptical if you offer the option to return purchases. They\u2019ll see that you\u2019re committed to making the customer experience wonderful. <\/p>\n\n\n\n

                So, there are two key steps: <\/p>\n\n\n\n

                  \n
                1. Highlight Your Return Policy: <\/strong>Don\u2019t bury your policy in the depths of your website. Instead, make it known to your potential shoppers, so they know they can change their minds. <\/li>\n<\/ol>\n\n\n\n
                    \n
                  1. Show Your Return Policy in the Cart: <\/strong>The last step of a customer\u2019s buying journey is when they\u2019re about to check out. So, this is the best time to remind them of your return policy. Doing this will decrease cart abandonment and boost conversions. <\/li>\n<\/ol>\n\n\n\n

                    3. Make the Product Irresistible <\/h3>\n\n\n\n

                    The ultimate strategy for reducing returns is to make your product so <\/em>amazing that your customer will feel like they\u2019ll lose something by returning it to your company.\u00a0\u00a0<\/p>\n\n\n\n

                    For example, suppose your business sells a fitness subscription app that tracks an athlete\u2019s physical state at every waking moment. You can offer a return policy with a complete money-back guarantee. But that also means the customer must \u201creturn\u201d or give up all the data collected in the app.  <\/p>\n\n\n\n

                    Considering that they must be serious about their body to buy the app in the first place, they\u2019ll think twice before deleting all that precious data\u2014making your product irresistible. <\/p>\n\n\n\n

                    4. Set Your Conditions and Stick to Them <\/h3>\n\n\n\n

                    Be clear with the conditions set in your return policy. They won\u2019t deter shoppers if they\u2019re reasonable. Although there are plenty more conditions for you to add, here are the crucial ones: <\/p>\n\n\n\n