{"id":3111,"date":"2023-07-21T08:00:00","date_gmt":"2023-07-21T08:00:00","guid":{"rendered":"https:\/\/sanlegend.com\/?p=3111"},"modified":"2023-07-21T18:28:16","modified_gmt":"2023-07-21T18:28:16","slug":"ecommerce-store-shipping-fee","status":"publish","type":"post","link":"https:\/\/sanlegend.com\/zh\/ecommerce-store-shipping-fee\/","title":{"rendered":"How to Set up Your eCommerce Store Shipping Fees"},"content":{"rendered":"

While we all know that delivery is part of the services you offer, customers don\u2019t see it that way.\u00a0<\/p>\n\n\n\n

Instead, they see shipping fees as an \u201cunnecessary expense\u201d on their end… <\/p>\n\n\n\n

And with global enterprises like Amazon waving it all the time\u2014they now expect those other businesses too, even if you can\u2019t afford to do that. So, what eCommerce shipping solution should you have to keep customers happy while protecting your bottom line? <\/p>\n\n\n\n

Let\u2019s discuss eCommerce shipping solutions below, including how to set your shipping fees. <\/p>\n\n\n\n

What are the Different Shipping Fee Solutions? <\/h2>\n\n\n\n

Shipping fee costs differ drastically from one brand to another. To keep things simple, however, we\u2019re defining 3 of the most common shipping solutions<\/a> to consider. Whichever one you choose, never <\/em>shock the shopper with an unexpected shipping cost <\/p>\n\n\n\n

After all, it\u2019s the primary reason<\/a> why people abandon their carts. <\/p>\n\n\n\n

1. Free Shipping  <\/h3>\n\n\n\n

If you have high-profit margins, you can insert shipping costs into your pricing structure to offer free shipping for all products. After all, 73% of customers<\/a> are more likely to purchase if the shipping is free.  <\/p>\n\n\n\n

But if your margins are a bit tight, you can instead opt to offer free shipping when your customer meets a certain threshold. By pricing your threshold slightly above the average order value, you\u2019ll encourage people to spend more and offset your margin loss. <\/p>\n\n\n\n

2. Flat Rate Shipping  <\/h3>\n\n\n\n

An alternative option is to offer flat rate shipping, where you charge the same fee for all orders regardless of the total purchase price. You might lose customers that only want to buy a low-priced item. But the silver lining is that you might encourage them to buy more to get the most value out of their purchase. <\/p>\n\n\n\n

3. Matrix-Based Shipping  <\/h3>\n\n\n\n

Finally, if you have products that require unique deliveries, you can opt to offer matrix-based shipping. To do that, you can use this calculation: <\/p>\n\n\n\n

Shipping Cost x Weight x Cart Value x Destination = Total Shipping Fee<\/em><\/strong> <\/p>\n\n\n\n

This makes it challenging to communicate the shipping cost with the customer before they add things to their cart. But you can offer a calculator for them to see the estimated shipping fee while browsing, so they don\u2019t feel blindsided when it\u2019s time to pay. <\/p>\n\n\n\n

5 Factors to Consider When Calculating Your Shipping Fee  <\/h2>\n\n\n\n

Now that we’ve covered the different types of shipping fees, below are the steps to consider when computing shipping and handling fees. <\/p>\n\n\n\n

1. Determine the Price Matrix of Your Couriers <\/h3>\n\n\n\n

Every courier will have a set pricing scheme, whether it\u2019s per stop, per month, or at a fixed rate. Although, some might also offer custom plans. In any case, find a courier that has the best price matrix for your specific shipping requirements.  <\/p>\n\n\n\n

The resulting number is your starting point for calculating a financially viable shipping fee. <\/p>\n\n\n\n

2. Calculate Your Shipping Costs  <\/h3>\n\n\n\n

After you evaluate these factors, you can calculate your total shipping costs. To estimate your average shipping costs, consider the following factors: <\/p>\n\n\n\n